Brant County Health Unit
The Brant County Health Unit is one of 34 health units in Ontario that serves a population of more than 136,000 people in Brant County and the City of Brantford. The Health Unit strives to deliver high quality programs and services to address the unique health needs of Brantford's community and improve the health and well-being of their population.
The Challenge
The Brant County Health Unit was looking to redesign their website from a Sharepoint website into a more user-friendly and manageable CMS platform while enhancing its overall accessibility and search engine visibility. The Sharepoint setup posed challenges in terms of backend usability, making content updates and maintenance challenging for their staff.
The Solution
In response to these challenges, we executed a comprehensive solution by transitioning the Brant County Health Unit’s website from Sharepoint to WordPress. This platform shift led to a significant improvement in managing the overall website. We leveraged WordPress’s user-friendly WYSIWYG editor, enabling staff to easily update and maintain content. We also implemented Technical SEO strategies, optimizing the website’s structure and content to significantly improve its search engine visibility and extend its reach to the community.
Results
Elevated User Engagement
The website's modern and user-friendly interface led to increased user engagement, as residents found it easier to navigate and access essential health information and services.
Efficient Content Management
The adoption of WordPress's intuitive editor empowered Health Unit staff to efficiently update and maintain content, saving time and resources.
Improved Search Visibility
The implementation of our technical SEO strategies resulted in higher search engine rankings, ensuring that the Health Unit's resources were more discoverable to a wider audience.
Expanded Community Reach
The enhanced user experience and better search engine visibility led to an expanded reach within the community and beyond, resulting to stronger connections and improving overall community well-being.
Technologies used:
