Invert World

Industry

Environmental Services and Climate Action

Website URL

invert.world

Involvement

WordPress Development

Invert operates in the environmental services and climate action industry. They specialize in developing and financing projects that reduce atmospheric carbon, providing tools for climate action, and offering services related to carbon credits and carbon-neutral events.

The Challenge
The Brant County Health Unit was looking to redesign their website from a Sharepoint website into a more user-friendly and manageable CMS platform while enhancing its overall accessibility and search engine visibility. The Sharepoint setup posed challenges in terms of backend usability, making content updates and maintenance challenging for their staff.

The Solution
In response to these challenges, we executed a comprehensive solution by transitioning the Brant County Health Unit’s website from Sharepoint to WordPress. This platform shift led to a significant improvement in managing the overall website. We leveraged WordPress’s user-friendly WYSIWYG editor, enabling staff to easily update and maintain content. We also implemented Technical SEO strategies, optimizing the website’s structure and content to significantly improve its search engine visibility and extend its reach to the community.

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Results

Elevated User Engagement

The website's modern and user-friendly interface led to increased user engagement, as residents found it easier to navigate and access essential health information and services.

Efficient Content Management

The adoption of WordPress's intuitive editor empowered Health Unit staff to efficiently update and maintain content, saving time and resources.

Improved Search Visibility

The implementation of our technical SEO strategies resulted in higher search engine rankings, ensuring that the Health Unit's resources were more discoverable to a wider audience.

Expanded Community Reach

The enhanced user experience and better search engine visibility led to an expanded reach within the community and beyond, resulting to stronger connections and improving overall community well-being.